Once we established the key objectives for the Crockett Productions website, our first step was to interview key decision-makers within the agency to pinpoint the site's strategic goals, understand the core needs of their target audience, and identify relevant competitors. This allowed us to define a clear project scope, outlining specific activities, deliverables, and timelines. From there, we analyzed websites of direct and indirect competitors to gather ideas and inspiration, which we formatted and presented to the client. Through multiple collaborative meetings, we solidified a strong direction for the project. Leveraging all the insights collected, we proceeded to develop the site's architecture and wireframes. This ensured we accounted for all essential pages, illustrated their interconnections, and organized the overall navigation for optimal user flow. The next phase involved crafting the visual style, guided by Crockett Productions' established brand identity—which we had previously designed. Our aim was to seamlessly connect the website with the agency's other communication channels, visually conveying key brand perceptions through the design. With designs approved, we moved on to fully fleshing out the page layouts, developing briefs for new content, refining existing materials, producing videos, finalizing copy, and creating any additional media for the site. This stage included several rounds of revisions to perfect the final product.